{"title":"Mother's Day Specials","description":"\u003cp\u003eMothers day specials until 13th May 2026\u003c\/p\u003e","products":[{"product_id":"adult-towel","title":"Microfiber Adult Towel","description":"\u003ch2\u003eEmperor Baby Japan Microfiber Adult Towel\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSafe • Super Soft • Super Absorbent\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eEmperor Baby Japan Microfiber Adult Towel\u003c\/strong\u003e delivers everyday luxury with its soft, plush texture and superior functionality. Made from premium microfiber, it feels silky-smooth on the skin while absorbing moisture instantly and drying significantly faster than traditional cotton towels. Whether for home use, the gym, or travel, this towel combines comfort and convenience in one lightweight, durable design.\u003c\/p\u003e\n\n\u003ch3\u003eAt a Glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUltra-Absorbent:\u003c\/strong\u003e Advanced microfiber technology soaks up water instantly.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFast-Drying:\u003c\/strong\u003e Engineered to dry quickly, preventing damp odors and bacterial growth.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePremium Quality:\u003c\/strong\u003e No fading or lint shedding—remains soft and clean wash after wash.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEco-Friendly \u0026amp; Safe:\u003c\/strong\u003e Chemical-free materials that are gentle on sensitive skin.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTravel-Friendly:\u003c\/strong\u003e Lightweight and compact, making it the perfect companion for the gym or beach.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSuperior Moisture Management\u003c\/strong\u003e\u003cbr\u003e\nDesigned to outperform regular towels, this microfiber blend absorbs several times its weight in water while remaining easy to handle and wring out. Its fast-drying nature makes it ideal for busy households and active lifestyles.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSafe \u0026amp; Chemical-Free\u003c\/strong\u003e\u003cbr\u003e\nFree from harsh dyes, fluorescent agents, and synthetic additives, our towels are safe for the whole family. The gentle fiber structure is specifically suited for those with sensitive skin or dermatological concerns.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDurable \u0026amp; Long-Lasting\u003c\/strong\u003e\u003cbr\u003e\nUnlike standard towels that can become thin or rough over time, the Emperor Baby Japan towel is built to withstand frequent washing without losing its signature plush feel or vibrant color.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eVersatile Multipurpose Use\u003c\/strong\u003e\u003cbr\u003e\nThe generous sizing makes it suitable for various activities:\n\u003c\/p\u003e\u003cul\u003e\n  \u003cli\u003eFull-body bath towel for home use.\u003c\/li\u003e\n  \u003cli\u003eLightweight hair wrap to reduce drying time.\u003c\/li\u003e\n  \u003cli\u003eSand-resistant beach towel or yoga mat cover.\u003c\/li\u003e\n  \u003cli\u003eCompact gym and swimming essential.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\n\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 75 cm × 150 cm (Full-body coverage)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Premium Microfiber (85% Polyester + 15% Nylon)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable For:\u003c\/strong\u003e Children and adults\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Large multi-purpose bath towel\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCare Instructions\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWash in cold water (below 30°C) with a neutral detergent.\u003c\/li\u003e\n  \u003cli\u003eHand wash or machine wash on a \u003cstrong\u003egentle cycle\u003c\/strong\u003e using a laundry bag.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAir dry naturally\u003c\/strong\u003e; do not tumble dry to maintain the unique structure of the fibers.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDo not bleach.\u003c\/strong\u003e Gently pat the towel after drying to restore its original fluffiness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Families Love It\u003c\/h3\u003e\n\u003cp\u003eFamilies appreciate this towel for its skin-friendly texture and hassle-free maintenance. Its ability to dry quickly makes it a practical choice for tropical climates or daily gym-goers, providing lasting comfort and convenience for everyone from toddlers to adults.\u003c\/p\u003e","brand":"Emperor Baby","offers":[{"title":"Tiffany Blue","offer_id":43576378032206,"sku":"9551021720138","price":16.15,"currency_code":"SGD","in_stock":true},{"title":"Purple","offer_id":43576378064974,"sku":"9551021720145","price":16.15,"currency_code":"SGD","in_stock":true},{"title":"Deep Purple","offer_id":43576378097742,"sku":"9551021720152","price":16.15,"currency_code":"SGD","in_stock":true},{"title":"Grey","offer_id":43576378130510,"sku":"9551021720183","price":16.15,"currency_code":"SGD","in_stock":true},{"title":"White","offer_id":43576378163278,"sku":"9551021720190","price":16.15,"currency_code":"SGD","in_stock":true},{"title":"Blue","offer_id":43576378196046,"sku":"9551021720176","price":16.15,"currency_code":"SGD","in_stock":true},{"title":"Deep Blue","offer_id":43576378228814,"sku":"9551021720206","price":16.15,"currency_code":"SGD","in_stock":true},{"title":"Pink","offer_id":43576378261582,"sku":"9551021720169","price":16.15,"currency_code":"SGD","in_stock":true},{"title":"Khaki","offer_id":43576378294350,"sku":"9551021720275","price":16.15,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/1848\/6606\/files\/download_b002d32e-3b83-49fd-902c-77af4606cbd0.jpg?v=1775204667"},{"product_id":"nursing-pillow","title":"Snowy Moon Nursing Pillow","description":"\u003ch2\u003eEmperor Baby™ Snowy Moon Nursing Pillow\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSupportive • Cooling • Stress-Free Feeding\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMake every feeding moment cozy and effortless. The \u003cstrong\u003eSnowy Moon Nursing Pillow\u003c\/strong\u003e lifts your baby to an ergonomic position for breastfeeding or bottle-feeding, effectively relieving pressure on your arms, shoulders, neck, and back. Its supportive design ensures your baby stays safely positioned, providing a comfortable and stress-free experience from the newborn stage through early childhood milestones.\u003c\/p\u003e\n\n\u003ch3\u003eAt a Glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eErgonomic Angle:\u003c\/strong\u003e Designed to position your baby for better digestion.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAdjustable Straps:\u003c\/strong\u003e Secure wrap-around design for a stable, hands-free fit.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSoft \u0026amp; Cooling Fabric:\u003c\/strong\u003e Breathable outer material that stays fresh during long sessions.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMulti-Purpose:\u003c\/strong\u003e Ideal for feeding, propping, and supervised tummy time.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBaby-Safe Design:\u003c\/strong\u003e Features a hidden zipper and hypoallergenic materials.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e15° Ergonomic Feeding Angle\u003c\/strong\u003e\u003cbr\u003e\nThe specialized 15-degree incline helps align your baby naturally, which can aid in better digestion and reduce the common risks of spit-up or choking after meals.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSecure \u0026amp; Adjustable Waist Straps\u003c\/strong\u003e\u003cbr\u003e\nUnlike standard pillows that may slide, our wrap-around straps keep the pillow firmly anchored to your body. This stability allows for a more relaxed, hands-free feeding experience for parents.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePremium \"Snowy\" Cooling Fabric\u003c\/strong\u003e\u003cbr\u003e\nThe outer cover is crafted from a high-performance nylon-spandex blend that feels silky-smooth and dissipates heat—preventing both you and your baby from getting sweaty during skin-to-skin contact.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eVersatile Growth Support\u003c\/strong\u003e\u003cbr\u003e\nThis pillow transitions through your baby's development: use it for feeding support initially, then as a prop for lounging, and finally as a supportive tool for supervised tummy time exercises.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 104 × 24 cm (Open) | 57 × 60 cm (Tied\/Closed)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOuter Cover:\u003c\/strong\u003e 85% Nylon, 15% Spandex (Cooling Blend)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eInner Cover:\u003c\/strong\u003e 100% Cotton\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFilling:\u003c\/strong\u003e 100% Premium Polyester Fibre\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCare Instructions\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRemovable outer cover for convenient hygiene.\u003c\/li\u003e\n  \u003cli\u003eMachine wash on a \u003cstrong\u003egentle cycle\u003c\/strong\u003e with mild, baby-safe detergent.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDo not\u003c\/strong\u003e bleach.\u003c\/li\u003e\n  \u003cli\u003eAir dry naturally to maintain the integrity of the cooling fibers and the pillow's loft.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Parents Love It\u003c\/h3\u003e\n\u003cp\u003eThe Snowy Moon Nursing Pillow is a favorite because it prioritizes the physical well-being of the parent just as much as the baby. By reducing the weight load on your upper body and keeping the baby at the perfect latching height, it transforms feeding time into a comfortable bonding experience rather than a physical strain.\u003c\/p\u003e","brand":"Emperor Baby","offers":[{"title":"Default Title","offer_id":43600894591054,"sku":"9551021722323","price":50.15,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/1848\/6606\/files\/EB-NursingPillow-SMoonNursingPillow_12001_c490a4f8-7f5b-4ca5-a7a3-8f7efbce5cdf.jpg?v=1775581996"},{"product_id":"nursing-pillow-cover-set","title":"Snowy Moon Nursing Pillow - Cover Set Only","description":"\u003ch2\u003eEmperor Baby Snowy Moon Nursing Pillow Replacement Cover\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSilky Smooth • Cooling Comfort • Hygienic Protection\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eKeep your nursing station fresh and inviting with the \u003cstrong\u003eEmperor Baby™ Snowy Moon Nursing Pillow Replacement Cover\u003c\/strong\u003e. Specifically tailored to fit the unique ergonomic contours of the Snowy Moon series, this extra cover is a nursery essential for laundry days. Crafted with premium cooling fabric, it ensures that both you and your baby remain comfortable and dry during every feeding session.\u003c\/p\u003e\n\n\u003ch3\u003eAt a Glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eInstant Cooling Touch:\u003c\/strong\u003e High-performance fabric that dissipates heat, perfect for long nursing sessions.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePerfectly Contoured:\u003c\/strong\u003e Designed for a seamless, snug fit over the Snowy Moon Nursing Pillow.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUltra-Soft \u0026amp; Gentle:\u003c\/strong\u003e Friction-free surface that is safe for baby’s delicate facial skin.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHygienic Maintenance:\u003c\/strong\u003e A practical spare to handle milk spills, spit-up, or sweat without interrupting your routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced Moisture Management\u003c\/strong\u003e\u003cbr\u003e\nThe \"Snowy\" cooling fabric is engineered to wick away moisture and promote airflow, ensuring that the contact area between you and your baby stays fresh and comfortable, even in warm climates.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSafe \u0026amp; Durable Construction\u003c\/strong\u003e\u003cbr\u003e\nFeaturing a hidden, baby-safe zipper, the cover is easy to remove and replace. The high-quality stitching ensures the cover maintains its shape and cooling properties after repeated washing.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHypoallergenic Material\u003c\/strong\u003e\u003cbr\u003e\nThe fabric is resistant to common allergens and is strictly free from harmful substances, making it ideal for newborns and mothers with sensitive skin.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Premium Cooling Blend (Nylon\/Spandex)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCompatibility:\u003c\/strong\u003e Fits Emperor Baby™ Snowy Moon Nursing Pillow\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCertification:\u003c\/strong\u003e OEKO-TEX® Standard 100 Safe\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNote:\u003c\/strong\u003e This product includes the \u003cstrong\u003eouter cover only\u003c\/strong\u003e; pillow core is not included.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCare Instructions\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMachine washable on a \u003cstrong\u003egentle cycle\u003c\/strong\u003e with cold water.\u003c\/li\u003e\n  \u003cli\u003eUse a mild, baby-safe detergent.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDo not\u003c\/strong\u003e bleach or use fabric softeners.\u003c\/li\u003e\n  \u003cli\u003eAir dry in a well-ventilated area to preserve the cooling fibers. \u003cstrong\u003eDo not tumble dry.\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Parents Love It\u003c\/h3\u003e\n\u003cp\u003eNursing can be a warm and messy business. Parents love having a backup Snowy Moon cover because it means they never have to sacrifice the cooling comfort their baby loves while the other set is in the wash. It’s the easiest way to keep your nursery looking—and feeling—brand new.\u003c\/p\u003e","brand":"Emperor Baby","offers":[{"title":"Default Title","offer_id":43600894623822,"sku":"9551021722330","price":24.65,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/1848\/6606\/files\/EB-NursingPillow-NursingPillow.jpg?v=1775581947"},{"product_id":"tencel-pregnancy-pillow","title":"Tencel Pregnancy Pillow","description":"\u003ch2\u003eEmperor Baby TENCEL™ 2-in-1 Pregnancy \u0026amp; Nursing Pillow Replacement Cover\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSilky Smooth • Cooling Comfort • Hygienic Protection\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEnsure your favorite support pillow is always fresh and ready with the \u003cstrong\u003eEmperor Baby TENCEL™ Replacement Cover\u003c\/strong\u003e. Specifically tailored for our 2-in-1 Pregnancy \u0026amp; Nursing Pillow, this extra cover is a nursery essential for laundry days. Crafted from premium TENCEL™ fibers, it provides a luxurious, cooling touch that is exceptionally gentle on both mother’s and baby’s delicate skin.\u003c\/p\u003e\n\n\u003ch3\u003eAt a Glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePremium TENCEL™ Fabric:\u003c\/strong\u003e Naturally cooling, breathable, and smoother than cotton.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePerfect Fit:\u003c\/strong\u003e Specifically contoured for the Emperor Baby 2-in-1 Pregnancy \u0026amp; Nursing Pillow.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMoisture Management:\u003c\/strong\u003e Superior wicking properties to keep you dry and comfortable during nursing.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSkin-Friendly:\u003c\/strong\u003e Hypoallergenic material that reduces friction and irritation.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHygienic Spare:\u003c\/strong\u003e Ideal for quick changes after spills or during regular washing cycles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBotanical Cooling Technology\u003c\/strong\u003e\u003cbr\u003e\nTENCEL™ Lyocell fibers are derived from sustainable wood sources and are naturally temperature-regulating. This ensures a cool-to-the-touch feel, preventing overheating during long nursing sessions or overnight sleep.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSilky Soft \u0026amp; Gentle\u003c\/strong\u003e\u003cbr\u003e\nThe fabric’s smooth fiber surface is designed for sensitive skin, providing a soothing experience for the mother during pregnancy and a cozy, non-irritating surface for the baby’s face during feeding.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDurable \u0026amp; Easy Maintenance\u003c\/strong\u003e\u003cbr\u003e\nDesigned to withstand frequent washing, the cover maintains its silky texture and vibrant look, protecting your pillow core from sweat, oils, and milk spills.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% TENCEL™ Lyocell \/ Premium Blend\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCompatibility:\u003c\/strong\u003e Fits Emperor Baby 2-in-1 Pregnancy \u0026amp; Nursing Pillow\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClosure:\u003c\/strong\u003e Secure, baby-safe zipper for easy removal\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCertification:\u003c\/strong\u003e OEKO-TEX® Standard 100 Certified\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCare Instructions\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMachine washable on a \u003cstrong\u003egentle cycle\u003c\/strong\u003e with cold water.\u003c\/li\u003e\n  \u003cli\u003eUse a mild, neutral detergent.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDo not\u003c\/strong\u003e tumble dry or use bleach to preserve the TENCEL™ fibers.\u003c\/li\u003e\n  \u003cli\u003eAir dry in a well-ventilated area; a cool iron can be used if necessary.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Moms Love It\u003c\/h3\u003e\n\u003cp\u003eMoms appreciate the convenience of having a backup cover that doesn't compromise on comfort. 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Featuring seamless construction and ultra-stretchable fabric, it provides gentle support while adapting to your changing shape, ensuring effortless comfort from day to night.\u003c\/p\u003e\n\n\u003ch3\u003eAt a Glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSeamless \u0026amp; Wireless:\u003c\/strong\u003e Eliminates pressure points for irritation-free wear.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEasy Nursing Access:\u003c\/strong\u003e Simple clip-down cups for convenient breastfeeding.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFlexible \u0026amp; Adaptive:\u003c\/strong\u003e High-stretch fabric that grows with you.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFull Coverage:\u003c\/strong\u003e Secure lift and support to help you feel confident.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAll-Day Comfort:\u003c\/strong\u003e Soft enough for both daily wear and sleep.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSeamless \u0026amp; Wireless Design\u003c\/strong\u003e\u003cbr\u003e\nSay goodbye to uncomfortable underwires. 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